Today we showed the new video on Unitarian Universalism, “Voices of a Liberal Faith,” to half a dozen people after church. Everyone seemed to like the video.
Someone who has been coming to church for two months wanted a copy to send to family, so family would understand that we Unitarian Universalists are not a “cult.”
Someone who grew up in the church wanted copies to show to friends who have never quite understood what Unitarian Universalism is.
One or two others said they would like copies, too. Both newcomers and old-timers alike felt that the video captured who we are and what we stand for. I told everyone that I had ordered twenty-five copies, and would be able to give them out at church next week. I know this video was meant as a marketing tool, but now I’m beginning to see it as a celebration of who we are and what we stand for — makes you proud to be a Unitarian Universalist.
Download a Windows Media (.wmv) or Real Player (.ram) version of the video here.
See it on You Tube here.
When I was watching the video, I wondered how people relatively new to UUism would react to it. But of course it’s hard to see it through fresh eyes, so the best information will come from new people who watch it and give feedback. It is great to hear that the newcomers at your church felt it did a good job of explaining our faith. And that people will be sharing copies with their friends and family!
Lindsey held up a copy of Time. She asked what the congregation thought of UU Evangelism and there were some opposed to it on principle.
I didn’t dislike the video. I wasn’t wowed by it either. I did wonder about the choice of Time Magazine. I don’t know what demographic it reachers anymore.
Bill @ 2 — Not sure I’d call the video “UU evangelism.” It’s really a marketing tool to me, no different from the newspaper ads we run in the local papers each week, but apparently more effective. Marketing at its best can be a celebration of an organization (internal marketing is just as important as external marketing). Sad to say, there are probably Unitarian Universalists who oppose marketing “on principle,” and I suppose on principle they’d rather our churches died out than resort to advertising.
By the way, one thing I learned as a salesman — you don’t need to be “wowed” by any advertising or marketing. Some of the most effective ads and marketing materials are pretty boring.
I agree Dan. Lindsey called it Evangelization, and she got some hands raised opposing it.
I consider this marketing and marketing is a very good thing.
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