Over the past few months, I’ve been writing and producing videos nearly every week for the online worship services at the UU Church of Palo Alto. For my own reference, I just created blog posts for each of the videos I’ve done so far, including a still from the video, a link to the video on Youtube, and a full script. The posts are backdated to the Sunday on which the video appeared in the worship service.
The stuffies who were staying on the Stuffed Animal Sleepover appeared in the worship service today, and participated in the Flower Communion. Here’s a photo of the senior minister, Amy Morgenstern, welcoming the stuffies to the service:
It’s been interesting watching to see what online religious education resources people actually use. How-to craft videos? Single digits for number of views. Read-aloud programs? Low double digits, if I’m lucky. It’s not a great return for my invested time.
But what about “Story for All Ages” videos that are included in the Sunday service? We typically get over a hundred log-ins to our Zoom worship services, probably representing 1.5 humans on average, and posting on other social media (Facebook Live, Youtube) might add 10-30 views to the total. Plus a lot of informal positive feedback. These videos are definitely a better return for the time I invest, and as a result that’s what I’ve been concentrating on recently.
Since the “Story for All Ages” gets the largest audience, I thought maybe I’d try a tie-in video. The current “Story for All Ages” video series is about the conflict between Ecojustice Avenger and a dastardly villain named Trashman. The Ecojustice Avenger videos have a 12 second jingle, and after two episodes some kids had memorized all the lyrics to the jingle. That inspired me to expand that 12 second jingle to a full 1:41 music video, with videography inspired by Nam June Paik:
Will this reach kids? Maybe…probably not. But doing religious education in the age of COVID-19 requires constant experimentation until we discover what we can do that will reach kids.