Preparing for a road trip

We’re about to head off on a road trip across the country. Carol is stopping the newspaper and asking the neighbors to keep an eye on our apartment; I’m ironing and packing. Tomorrow we’ll start driving towards Charlotte, North Carolina, planning to arrive in time for General Assembly.

Along the way, I’ll spend the Friday and Saturday before General Assembly at the National Sacred Harp Convention, and that Sunday at the annual all-day singing at the Macedonia Church outside Section, Alabama. I’ll be at Ministry Days before General Assembly. At General Assembly, I’ll be reporting for the UU World Web site, and I’ll be making a brief appearance at workshop no. 3049.

If you’re going to be at any of those events, look for me — I’d love to say hi!

The most common marketing mistake

I’ve been reading Startup Guide to Guerrilla Marketing: A Simple Battle Plan for First-Time Marketers by Jay and Jeannie Levinson. It’s an excellent one-volume summary of basic marketing for smaller organizations. And it is worth reading if for no other reason than when you get to page 207, having gone over all the most basic and most effective marketing tools that exist, the Levinsons admit what anyone who’s worked in sales and marketing knows instinctively:

We hate to admit this in public, but… mediocre marketing with commitment is far better than brilliant marketing without it.

Then, in case you didn’t listen the first time, on page 208 they say:

You should know that a mediocre marketing program with commitment will always prove more profitable than a brilliant marketing program without commitment.

But alas…. Congregations are notorious for lack of commitment when it comes to marketing. Too many congregations think marketing consists of gorgeous advertisements and sexy PR, and a Web site makeover, once every two or three years. Not true. When you realize that neatness, telephone demeanor, and an honest interest in people are all marketing tools — that effective email, marketing calendars, and writing a benefits list are also all marketing tools — then you begin to realize that marketing involves constant, even obsessive, attention to detail, not just every Sunday, but every single day of the week, for years and years. Very few congregations have that kind of commitment.

And, not surprisingly, very few congregations are growing.

Underpants

During the religious education committee meeting tonight, one of the committee members was telling us about a bunch of five year olds hanging out in their underpants. It was a pretty funny story. When the story was done, I couldn’t resist bringing up the Anthony Weiner silliness — I said that while the American news media are saying that Weiner sent “sexually explicit” pictures of himself (which makes it sound important and serious), the BBC tells it like it is: Weiner sent underpants photo. He sent pictures of himself in underpants; not even five year olds would be that silly! We had a good laugh at Underpants Weiner, and moved on with the rest of the business we had to cover.

Green burials

Carol has a post on her blog about green burial at a Bay area “green cemetery.” I’m in favor of green burial myself, but as a minister I can tell you that it can be pretty difficult to avoid the default burial method of our society: embalmed body in the most expensive sealed casket you can afford, placed in a sealed concrete grave liner in a conventional cemetery, with the most expensive stone marker you can afford. Death and burial has been consumerized like everything else in our society: embalming and caskets are big business; and the funeral home industry is dominated by big chains that put profit margins before family desires. And green burial, which should offer cost savings, sometimes becomes just another marketing ploy. So if you’re hoping for a green burial, it’s best to start planning well in advance. The Funeral Consumer’s Alliance (FCA) has a pretty good brochure on green burial and a short FAQ on green burials. FCA also links to the non-profit Green Burial Council (GBC); I have no personal experience with GBC so can’t recommend them myself.

And I’d love it if any of my readers who have had personal experience with arranging a green burial would tell us about it in the comments.

From the big picture, to day-to-day operations

Below is a presentation I did at our Board retreat this morning. The presentation is titled, “How to take big-picture goals and spread them through every aspect of congregational life.” I’m posting this here both in case any of our Board members want to review some of the things I said, and in case any of my other readers are congregational leaders with an interest in this topic. (If you were there yesterday, you’ll see I didn’t follow this script exactly.) Continue reading “From the big picture, to day-to-day operations”

Duckling update

The Mallard who is nesting in the basement stairwell of our building had six ducklings two days ago. Carol has been supplying the mother and her ducklings with water and food (greens and rolled oats), but sometime yesterday two of them died of unknown causes. Just now I heard the mother quacking furiously, and I ran out onto our balcony in time to see a white-and-gray cat scramble up over the fence with two ducklings in its mouth. The mother duck followed the cat out to the street and kept quacking in the direction the cat disappeared.

Carol and I met one of our downstairs neighbors in the yard. We all looked down into the stairwell: the mother duck was there with just two living ducklings, and there was blood on the concrete path at the top of the stairs. While I’m sure the mother duck feels safe down in that cosy little stairwell, staying there means that her babies are (as Carol pointed out) sitting ducks for any cat hunting in the neighborhood.

Post script to cat owners: This was no feral cat that caught the ducklings; it was plump, well-fed, and clean, and obviously someone’s pet. I wish cat owners would keep their pets indoors:– it’s better for the cat, since indoor cats are far less likely to get feline AIDS, or to become coyote snacks;– and it’s much better for the birds of the neighborhood, who won’t become cat chow.

Further update: Carol finally called the Peninsula Humane Society & SPCA, who sent an animal control officer. It was pretty clear that in a neighborhood full of cats, the remaining two ducklings wouldn’t last another day. Olivia-the-Humane-Officer arrived at about seven in the evening; the mother duck flew away (apparently a common occurrence), so Officer Olivia had to take the two ducklings with her. In thanks, we made a donation to the Humane Society in honor of “all humane officers.”

Nesting

Carol discovered that there is a female Mallard duck with ducklings living in one of the stairwells that lead down to the basement under our building. When she took the photo below, she didn’t want to get any closer for fear of disturbing the mother duck. The babies are hiding under their mother’s breast.

Carol left some greens and a dish of water for the ducks.

I’m not sure where the actual nest was. It doesn’t look like it was down in the bottom of the stairwell; perhaps one of the babies fell down the stairs, and the mother is down there protecting them.

The joy of cars

It is fashionable among religious and political liberals to bemoan the existence of automobiles, particularly because their environmental impact. I do it all the time. Of course, if you’re like me, you’re familiar with various counter arguments that tell us why cars are not so bad as all that:– we know that suburban sprawl began long before the automobile age, and so doesn’t require automobiles — and that having automobiles was better than using horses for transportation purposes, since the exhaust put out by horses in cities is arguably more noisome and a greater public health issue than automobile exhaust, and the maltreatment of horses when they were used primarily as transportation is arguably an ethical problem as serious as that of sprawl.

However, I don’t see many of us paying attention to what might be called the cultural argument in favor of cars. This argument is presented quite well by Agatha Christie in her autobiography:

Oh, the joy that car [the first car she owned] was to me! I don’t suppose anyone nowadys could believe the difference it made to one’s life [to own a car for the first time]. To be able to go anywhere you chose; to places beyond the reach of your legs — it widened your whole horizon. One of the greatest pleasures I had out of the car was going down to Ashfield and taking mother out for drives. She enjoyed it passionately, just as I did. We went to all sorts of places — Dartmoor, the house of friends she had never been able to see because of the difficulties of transport — and the sheer joy of driving was enough for both of us. I don’t think anything has given me more pleasure, more joy of achievement, than my dear bottle-nosed Morris Cowley.

Yes, I hate suburban sprawl, and I dislike having to commute to work by car,– but I too, like Agatha Christie, love to drive. And I have found that it is no use to me personally to address the first two points without acknowledging that last point. What about you?

Humans at the center of the universe

Dad made an interesting suggestion this afternoon when I was talking with him. He suggested that calling oneself a humanist might tend to indicate that one assumes that human beings are at the center of existence. This might imply that those who are committed to environmental justice and ecological repair might prefer to call themselves naturalists (as in, a religious naturalist or theological naturalist).

Dad put it much better than that, but I think I’ve managed to communicate his basic idea. And I think he’s identified some of my discomfort with the term “humanism” — I don’t want to be associated with a theological label that puts humans at the center of the universe, because in my opinion a big part of the problem with Western culture is that it makes humans more important than any other kind of life form, an attitude that has gotten us into global climate change, denial of global climate change, release of toxics into the environment, etc.

What do you think? Does humanism put humans at the center of the universe? Is that a bad thing? I’d love to hear your thoughts. I’d particularly love to hear from someone who strongly identifies with both humanism and deep ecology, mostly because from my point of view those two positions would be mutually exclusive.