Category: Religious institutions

Another approach to fundraising

Looking for some new inspiration around fundraising? Amy pointed me to an article on the Nonprofit Hearts Web site titled “Asking Kindred Spirits for Money.” The author, Rich Snowdon, works as a coach for nonprofit leaders.

His approach to nonprofit fundraising aligns well with the approach to congregational fundraising set forth by Ed Landreth in his consulting practice, and in his book Fundraising with a Vision. As a former salesman, it’s what I’d call a soft-sell approach, emphasizing relationship-building over the long term, rather than squeezing the most money possible out of people in the short term.

The most useful part of Snowdon’s article may be the many hypothetical fundraising conversations he writes — what do you say to different kinds of donors? — where might those conversations go? It’s a long article, but definitely worth reading — to read it, click here.

“Innovation is not the holy grail”

A passage from the article titled “Innovation is not the holy grail,” by Christian Seelos and Johanna Mair, in the Fall, 2012 issue of Stanford Social Innovation Review (vol. 10, no. 4), interspersed with my comments:

We believe three oversights contribute to a tendency to concurrently overrate and undervalue innovation and to downplay the difficulties of enabling innovation in social sector organizations.

First, innovation is often perceived as a development shortcut; thus innovation becomes overrated. The tremendous value that is created by incremental improvements of the core, routine activities of social sector organizations gets sidelined. Therefore pushing innovation at the expense of strengthening more routine activities may actually destroy rather than create value.

The core, routine activities of the typical congregation are worship services, religious education for young people, and pastoral care. So for congregations, this would imply that innovations that sideline incremental improvements to these core, routine activities — which may include major building projects, social enterprises (i.e., ventures that make money), cafes, radically innovative worship services — may destroy value. And in fact, we’ve all seen this happen — building projects that result in decreased Sunday morning attendance, social justice projects that take so much energy that pastoral care is degraded, social enterprises that distract from the congregation’s primary mission. Continue reading ““Innovation is not the holy grail””

Neophobia

Today’s Alban Institute blog post talks about congregations that fear change. The post begins by posing this question: “My congregation has never been very good with change. Whenever a new idea is proposed, it is quickly shot down with the phrase, ‘that isn’t how we do things here.’ … New and younger members … can’t move into any leadership positions. They become discouraged and leave. Or, if they do get involved in a program or a committee, their ideas are always shot down. Is my church the only one that experiences this dynamic? How do other churches deal with change?”

Why yes, Virginia, many other congregations experience this dynamic. (In fact, so many U.S. congregations have become so resistant to necessary change that I suspect it’s one of the factors contributing to the rise of the “nones,” those people who report no religious affiliation on nationwide polls — younger people don’t want to belong to congregations that are mired in the past.) And if you want to promote a healthy attitude towards change in your congregation, you should read the post by clicking here.

Quote of the day

Here’s a quote about entrepreneurs, which may also apply to congregations:

Thinking like a business still seems to be something many entrepreneurs feel is beneath them. [Chris O’Brien, “Twitter bruised by wheels of industry,” San Jose Mercury-News, 24 August 2012, p. C1.]

See, some Silicon Valley entrepreneurs think all they have to do is create some beautiful new idea, and everything else will take care of itself. This is analogous to congregations that think all they have to do is religion (or not even religion, but mere community), and everything else will take care of itself.

But somehow the utility bills have to be paid, payroll has to be met, insuarnace has to be purchased, and so on. Much as we’d all like to think we’re above thinking like a business, we’re not.

Women and organized religion

Last summer, Barna Research Group released a report in which they examined trends in 14 different religious variables for the period 1991-2011. One of their more interesting findings was that women, long the majority in many congregations, have been dropping out of organized religion:

“Church attendance among women sank by 11 percentage points since 1991, declining to 44%. A majority of women no longer attend church services during a typical week.” [Link to report.]

A year earlier, Jim Henderson, an evangelical Christian author and minister, had contracted with Barna Group to conduct a survey of how self-described “Christian” women who attended church regularly felt about their experience of church. The vast majority of those women felt satisfied with their church, with their church’s leadership, and with their church’s views of women.

It sure looks like the self-described Christian women who go to church regularly like their churches. But Henderson asked himself why so many other women were leaving church. According to a Washington Post report on his new book, The Resignation of Eve, Henderson came to a logical conclusion: women in Christian churches are getting increasingly disillusioned by the sexism that’s all too common in those churches:

“In [The Resignation of Eve], the author, an evangelical minister named Jim Henderson, argues that unless the male leaders of conservative Christian churches do some serious soul-searching — pronto — the women who have always sustained those churches with their time, sweat and cash will leave. In droves. And they won’t come back. Their children, traditionally brought to church by their mothers, will thus join the growing numbers of Americans who call themselves ‘un-churched.’

“Never mind that the Bible talks about women submitting to men and sitting silently in church, Henderson declaims. That’s ancient history. ‘Until those with power (men) decide to give it away to those who lack it (women), I believe we will continue to misrepresent Jesus’ heart and mar the beauty of his Kingdom,’ Henderson writes.

“Henderson bolsters his argument with data from the Barna Research Group…. And although the Barna data have been disputed by other researchers, Henderson goes further. Even those women who go to church regularly, he says, are really only half there: Their discontent keeps them from engaging fully with the project of being Christian. He calls this malaise among women ‘a spiritual brain drain.'”

No, I wouldn’t expect many of those Christian women to transfer to their local Unitarian Universalist congregation. Instead, I would expect them to join the growing ranks of Americans who are “spiritual but not religious” — i.e., those who have religious leanings but who stay away from organized religion.

However, all this does lead me to believe that we need to continue the feminist revolution that has stalled within Unitarian Universalism. While most of our ministers are now women, men still get the majority of the prestigious, well-paid jobs in the biggest congregations; and while I can’t find any hard data to back this up, I’m inclined to believe the average female minister makes less than the average male minister. Furthermore, the vast majority of professional religious educators are women, who are most often part-time and poorly paid. I think it would be wise for us to correct the existing gender inequities within Unitarian Universalism before we start alienating Unitarian Universalist women and men.

Plenty of irony

I had an unusual weekend: I spent much of the weekend actually teaching. On Saturday, I spent five hours teaching 7th and 8th graders in our faith-based sexuality education course. On Sunday, I spent an hour teaching first and second graders in Sunday school; another hour with our vanishingly small youth group; a third hour training canvassers for our annual pledge drive; and two hours leading a writing group. Over two days, I had ten contact hours.

This was an unusual weekend because as a minister of religious education, I’m often lucky to get ten contact hours a month. Most of us religious education professionals act more like school principals than schoolteachers; we are supervise a set of programs and ministries, but the volunteer teachers are the ones who have most of the contact with children, teens, and adults. And often there’s a pretty close correlation between the size of a religious education program and the amount of teaching done by the religious education professional: the smaller the program, the more teaching a religious educator can do; the larger the program, the more the religious educator has to be concerned with administration.

Irony abounds in the field of congregationally-based religious education. Many people go into the field and become religious educators because they like teaching, only to find that once they are working in a congregation they do very little teaching, and indeed have very little contact time with young people. Many congregations want a religious educator to “grow their program,” and they like to hire a candidate who has an M.Ed., or experience as a schoolteacher, and then they don’t understand why their program stays small when they hired such a great teacher. And congregations tend to judge their religious educator’s job performance more on if that person is “good with kids,” and less on what really matters: whether that person can manage volunteers, keep a master calendar, play congregational politics, develop a flexible administrative infrastructure, and maybe do some fund raising on the side.

I’m one of those fortunate religious educators who likes the administrative tasks as much as the teaching. That’s a good thing, because our children and youth programs grew 24% in attendance in 2011, and if the growth continues in 2012 I will be doing less and less teaching and more and more administration. Though there will still be plenty of irony to fill my days, because I’ll still be someone who went into religious education because I wanted to teach.

How you can change three negative trends in 2012, pt. 2

The second of three negative trends for 2012 is this:

Liberal congregations will continue to focus more on short-term financial goals than on long term ministry and mission goals.

And here are three possible steps you can take to reverse this negative trend:

Step 1: Let’s begin by asking what is absolutely essential for a liberal congregation.

Only three things are absolutely essential:
— A liberal congregation must have weekly Sunday services.
— A liberal congregation must raise up the next generation.
— A liberal congregation must provide pastoral care and nurture to those who are part of it.

Nothing else is absolutely essential. Nothing. Really.

Step 2: Now let’s look at what is not essential, and what to do about the on-essentials.

— Owning and maintaining a building may be very important, but it is not essential; plenty of congregations rent space.
— Having paid staff may be very important, but it is not essential; there are congregations that have no paid staff.
— Carrying out social justice in the name of the congregation is very important, but it is not essential; what is essential is providing weekly religious services, and pastoral care and nurture, to support those who are doing social justice. Continue reading “How you can change three negative trends in 2012, pt. 2”

Three safe predictions for 2012

Allow me to make three safe predictions for liberal religion in 2012. Here’s a summary of my three predictions:

1. Baby Boomers will continue to run most liberal religious congregations to suit themselves.
2. Liberal congregations will continue to focus more on short-term financial goals than on long term ministry and mission goals.
3. Fewer kids will be part of liberal religious congregations.

Now on to my reasons for making these predictions: Continue reading “Three safe predictions for 2012”

Top ten best things about liberal religion in 2011, pt. 8

2. For two straight years, U.S. Unitarian Universalists have focused a good portion of their social justice attention on immigration reform. I believe some of this focus is somewhat misguided, e.g., on the national stage we should be paying more attention to Alabama than to Arizona. Nor am I particularly interested in immigration myself — personally, I remain most interested in working peace, poverty, overpopulation, and workers rights. Nor do I believe that the so-called “Justice General Assembly” scheduled for June, 2012, in Arizona is change anything.

But c’mon, Unitarian Universalists have managed to focus their attention longer than six months on one issue. That’s incredible. If we could do that more often, we might actually make a difference in the world.

Top ten best things about liberal religion in 2011, pt. 7

3. This year, the Unitarian Universalist Association (UUA) reported the fourth year of decline in religious education enrollment in congregations. This decline came after a couple of decades of steady growth. Worse yet, 2007 marked the highest number of births since 1961, at the height of the Baby Boom, which means we should be seeing an increase in the number of kids in our congregations.

Why is the fourth straight year of decline a good thing? Because now this is a trend that can’t be ignored, nor dismissed as a statistical aberration. Congregations are going to have to face up to the results of years of nibbling away at the infrastructure for religious education — cutting hours and salaries of religious educators, giving away religious education office and storage space to other age groups, deferring maintenance on classrooms, neglecting to place parents in leadership positions, and treating children and youth as a burdensome expense rather than as a central part of the congregation’s mission. And the UUA is going to have to face up to the results of cutting staff positions, producing uninspiring curriculum and other resources, not having parents in positions of leadership, andand treating children and youth as an extra expense rather than as a central part of our shared mission.

Not that I am silly enough to believe that congregations and the denomination are actually going to change their behavior, and begin treating children, youth, and their families as central to our reason for existence. But at least congregations and denomination can no longer pretend that they care about kids — no longer can they cover over the fact that they’re trying to make liberal religion into an over-55 community.