Um, dominos fall; is that good?

Seth Godin is a marketing expert whose advice I value highly. Along with Jay Conrad Levinson’s Guerilla Marketing series, Godin’s book Purple Cow has been central to how I think about “marketing” Unitarian Universalism.

Marketing people have a tendency to go off the deep end, however, and I’m beginning to think that’s where Godin has gone. His latest marketing initiative is called The Domino Project. He says he’s going to “reinvent books,” primarily (it seems) by building an online community through his blog that will be a built-in market for his new book, and then publishing the book directly through Amazon.

I find this to be intensely uninteresting. My partner has been writing, printing, and selling her own books for a dozen years; she knew her market in advance, cultivated them, and maintains personal connections with them. She learned that Amazon has a tendency to exploit people: they lower the selling price of a book by cutting the amount that goes to writers and publishers and at the same time increasing their own profit margin. Half of what Godin seems to be proposing in his Domino Project is what good authors have been doing for years, and the other half seems to be promoting an exploitative corporation.

Worse yet, from my point of view, all Godin seems to be doing is coming up with ways to market his own books. None of this applies to the kind of marketing I’m doing all the time. In short, Godin has pretty much lost me — so now he’s gone from my blogroll, having been replaced with the Guerilla Marketing blog.

Playing the numbers game

The deadline for congregations to certify with the Unitarian Universalist Association (UUA) is February 1. As they submit their certification data, the numbers appear on the following UUA Web page: List of Congregations That Submitted Membership Numbers. Some of us — those of us who are fascinated by numbers and hard data — think it is entertaining to watch this Web site, so we can see which congregations have moved up in membership and attendance this past year, and which have moved down.

It’s also fun to calculate average attendance as a percentage of membership; a quick scan of the larger congregations show percentages as low as 34% (West Shore, Cleveland) and as high as 95% (Vancouver, Wash.) — my own congregation here in Palo Alto stands at 71%. I’ve always felt most comfortable serving congregations where average attendance is a high percentage of membership, because I like to imagine that means members are more engaged and that perhaps the congregation is growing or ready to grow, but the reality is that membership numbers often have little relation to the actual size of the congregation. The other reality is that all too often congregational leaders play fast and loose with attendance figures, leaving out low attendance months, or simply guessing at attendance (and I’m betting they generally guess high).

Whatever. It’s still fun to watch the figures come in, and play around with them.

A truth about bosses

As much as we would like to believe otherwise, here’s some truth about leaders of organizations from Robert I. Sutton, an organizational theorist at Stanford University:

The truth is that bosses of everything from small groups to Fortune 500 firms don’t matter as much as most of us believe. They typically account for less than 15 percent of the gap between good an bad organizational performance, although they often get over 50 percent of the blame and credit. Bosses of small (and young) workplaces have the biggest impact, especially on human reactions like turnover, satisfaction, and health. Yet even those bosses are over-romanticized, and their impact is magnified in our minds. In fact, even when bosses have no influence at all, we still heap on the credit and blame. When experiments at Stanford and Caltech were rigged so it was impossible for leaders to influence team performance, members still gave the appointed ‘leader’ most of the credit and blame. Members of poorly performing teams were even willing to spend their own money to get rid of their ‘lousy’ (if irrelevant) leaders.

If you are a boss, this is your lot in life. You can’t change it, so you better learn to deal with it. [Good Boss, Bad Boss by Robert Sutton (New York: Business Plus, 2010), p. 49.]

Based on my own experience, all this is true of ministers. As a minister, I have gotten credit for successes that I had little to do with, and I have been blamed for failures that I had little to do with. I’ve seen the same happen to chairs of congregational boards. As Sutton says, that’s life — best to learn to deal with it.

Counting contacts

A couple of years ago, a special ed. teacher was telling me about a technique she finds is very useful to make sure she connects with every child in her classes. She counts the number of “contacts” she has with each child — each time she makes eye contact, etc. — and she attempts to make a minimum number of contacts with each child in each teaching session. This is a common technique for teachers, and other variations of it may use different terminology, and may have different criteria for what constitutes a contact. For use in Sunday school, my criteria for a contact is making eye contact or addressing a child directly in a positive interaction (addressing a child for misbehavior doesn’t count), and I’ve been aiming for a minimum of five contacts with each child in a group of 8-10 children, during a typical 50 minute session.

Yesterday, I was teaching the fourth and fifth grade Sunday school class. While I was presenting the story of Moses and the golden calf, I was also counting contacts. It’s easy to make contact with the bright responsive kids; it’s also easy to make contacts with the troublemakers (I tend to like kids who are troublemakers, so I tend to have quite a few positive interactions with them).

But about two thirds of the way through the session, I realized that I had made absolutely no contacts with one of the boys. He sat there quietly and didn’t cause any trouble, so he didn’t draw attention to himself like the troublemakers. He never participated in any of the discussions, so again he didn’t draw any attention to himself. He was, in fact, extremely adept at blending into the background and disappearing from view. Even after I noticed that I wasn’t noticing him, I found it difficult to make myself have any interaction with him — he was that good at deflecting attention from himself. At last, towards the end of the session, I was rewarded — he actually looked up at me, and looked me in the eye.

I think this boy is not all that unusual; I can think of other fourth and fifth grade boys who manage to remove themselves from the circle of adult attention in congregations. I know we lose a lot of boys from Sunday school at about fourth and fifth grade, and I wonder if this is part of the reason why. If you’re teaching Sunday school, especially with upper elementary children, I’d love to hear your thoughts on this.

The “Y.P.R.U. Song”

Scott Wells recently sent me a copy of Songs and readings: A book of hymns, responsive reading, meditations and other service elements for use in families and churches; Including Naming of an Infant Child, Marriage, Thanksgiving and Burial of the Dead, as compiled in 1937 at the First Unitarian Church, Salt Lake City, Utah, under the editorship of Jacob Trapp, then the minister there. This is an explicitly humanist hymnal, although it would not appeal to today’s fundamentalist humanists for Trapp is willing to use the word “God” in a metaphorical or symbolic sense.

As I paged through this little book, something caught my eye: the “Y.P.R.U. Song”; that is, a song for the Young People’s Religious Union, as the Unitarian youth movement was called in those days:

Y.P.R.U. Song

Forward shoulder to shoulder,
   Fling the banner of youth,
On through worship and service
   To the glorious truth;
Light of our torch wide shining
   Colors always unfurled;
Strength, vision, and courage
   We pledge to the life of the world.

Far horizons are calling,
   Here, humanity cries
Deep in unfathomed darkness,
   High in the radiant skies.
Forward, questing and daring,
   Mighty our chorus is hurled —
Strength, vision, and courage
   We pledge to the life of the world;
   We pledge to the life of the world.

These lyrics caught my eye because they sounded so very different from my own Unitarian Universalist youth experience. When I was in Liberal Religious Youth (LRY), the successor organization to the YPRU, I never heard these kind of sentiments expressed. My youth experience emphasized self-knowledge and individual expression in service of personal spiritual growth, rather than “strength, vision, and courage” in service of the “life of the world.” Yes, we in LRY were committed social justice, and yes we embraced the questing exploratory experience typical of liberal religion. But I can’t imagine us ever singing such a song. I remember us singing along to Suite: Judy Blue Eyes: “It’s getting to the point where I’m no fun any more/ I am sorry/ Sometimes it hurts to badly I must cry out loud/ I am lonely…” — but never anything like the “Y.P.R.U. Song.”

I liked my LRY experience. But a little introspection goes a long way with me. I think I would have liked LRY better if there had been less introspection and a little more of flinging banners of youth and hurling of mighty choruses.

Today’s current youth group model still favors introspection, which serves some teenagers very well indeed. But I’ve seen more teenagers drift away once they realize that introspection is the main course.

Creativity vs. religion

Just thinking out loud here; no final conclusions in this post, but merely the beginnings of some thoughts….

I’ve been thinking about the role of creativity within religion. Generally speaking, religion seems to me to take on an essentially conservative role; e.g., religion conserves a set of values that a group holds dear, and passes them on to the next generation. Another way of putting this: a religious group is a community of memory, where the group conserves important memories. These memories can be greater memories — Christians conserve the memory of Jesus’ death and resurrection; Buddhists conserve the memory of Siddhartha Gautama’s decision to return to this life after achieving nirvana — or they can be lesser memories — my home church, First Parish in Concord, Massachusetts, conserves the memory that many of its members fought in the Battle of Concord and Lexington, one of the early battles in the American Revolution.

And consisting as it does of groups and organizations that conserve memories, religion does not necessarily place a high value on creativity. I found this out personally when I went for my required psychological evaluation and career counseling while pursuing fellowship as a Unitarian Universalist minister. One evaluation instrument I filled out indicated that I placed a high value on creativity, and according to the psychologist who interpreted the test results for me, this was unusual in a minister; and it has certainly been true that one of my biggest challenges at having a job in religion is that I find it difficult to find sufficient outlet for creativity; which is one of the motivations behind this blog, and behind other creative endeavors in which I engage.

However, if religion is basically conservative and non-creative, it can provide a happy home for creativity. Many of the most creative works of European art during the Renaissance were supported by the Roman Catholic church. Stephen Hawking holds religious views that seem to tend towards fundamentalist humanism — his rigid disapproval of Christianity is in its own way just as conservative as the religion he disdains — yet he is perhaps the most creative scientists of his generation. King’s Chapel in Boston is one of the most conservative Unitarian Universalist congregations, yet for decades it employed Daniel Pinkham, a prolific and creative composer.

And what about the relationship between liberal religion and creativity? Liberal religion is more likely to accommodate itself to changes in society around it than traditional religion, although generally speaking liberal religion institutions seem to lag behind societal changes by a generation or so. So compared to traditional religion, liberal religion is less conservative. Yet I sometimes feel as though liberal religion is more stifling to creativity than is conservative religion; certainly liberal religion stifles entrepreneurial creativity; as for artistic creativity, with a few exceptions (Daniel Pinkham comes to mind) liberal religion doesn’t provide much in the way of either financial or institutional support.

As I say, I’m just thinking out loud here — I’d value your comments and criticisms.

Happy Martin Luther King, Jr., Day.

All the prophets seem to get sanitized. Take, for example, the ancient Hebrew prophet Amos, whom I have recently been re-reading. It was Amos, of course, whom Martin Luther King, Jr., quoted in the famous “I Have a Dream” speech:— “let judgment run down as waters, and righteousness as a mighty stream.” Amos looked around at his society and saw that those in power trod upon the poor, and took from them “burdens of wheat”; he heard wailing in the streets; and he made violent-sounding protests against the injustice he witnessed.

Amos gets sanitized just like Martin Luther King, Jr. Orthodox Christians manage to turn Amos’s prophecies into some kind of call for personal salvation; atheists mock him for his belief in God but don’t go any further than that; and religious liberals simply ignore him. All these groups seem to ignore the fact that Amos was writing powerful protest literature that was designed to make us feel horribly uncomfortable about the way we treat other people, especially those who have less power than we do.

It’s not too far-fetched to think of Martin Luther King, Jr., as a sort of lesser Amos: someone who set out to afflict the comfortable, a troublemaker who wanted true justice for all persons, a somewhat cantankerous and definitely edgy kind of a guy. And like Amos, King gets bowdlerized: used to promote self-esteem or to keep kids from fighting; mocked for his very real character flaws; or simply ignored. In celebration of Martin Luther King, Jr., Day, it’s worth quoting some more of that famous quotation from Amos, to learn how it is that Amos thinks his God will make justice roll down like waters:

Woe unto you that desire the day of the Lord!
   to what end is it for you? the day of the Lord
   is darkness, and not light.
As if a man did flee from a lion, and a bear met
   him; or went into the house, and leaned his
   hand on the wall, and a serpent bit him.
Shall not the day of the Lord be darkness, and
   not light? even very dark, and no brightness
   in it?
I hate, I despise your feast days, and I will not
   smell in your solemn assemblies.
Though ye offer me burnt offerings and your
   meat offerings, I will not accept them: neither
   will I regard the peace offerings of your fat
   beasts.
Take thou away from me the noise of thy songs;
   for I will not hear the melody of thy viols.
But let judgment run down as waters, and
   righteousness as a mighty stream.
   — Amos 5.18-24, KJV

Happy birthday to Martin Luther King, Jr.:— a preacher, a prophet, someone who took Amos’s God very seriously.

Tibetan monks in Palo Alto

We have five Tibetan Buddhist monks visiting the Unitarian Universalist Church in Palo Alto, from the Drepung Loseling Phukhang Monastery. They’re working on creating a sand mandala, which will be completed by Sunday:

Here’s a close-up:

Last night, they had an opening ceremony, which involved about ten minutes of chanting. They wore elaborate yellow headdresses, and accompanied their chanting with a bell and a pair of cymbals. Part of their chanting involves overtone singing, which produced exceptionally low notes. (I happened to be sitting next to Marsha, a professional singer who knows a great deal about chanting, and asked her about the technique, but she said she couldn’t speak with any certainty about their specific technique.) All of the chanting tended to stay in the lower ranges of their voices, and was quite powerful and loud. You can find recordings of this type of chanting on the Web, but they simply don’t capture what it’s like to be sitting a couple of yards away when the monks are chanting.

Now they’re working on creating the sand mandala. As their work on the mandala progresses over the next few days, I’ll post more photos. (Link to a photo on the church Web site.) I’m also including a press release below, which gives more details. Continue reading “Tibetan monks in Palo Alto”

Mental illness, civility, and violence

Buried in yesterday’s huge volume of news stories on the shooting of Gabrielle Giffords, I came across an article that interviewed several experts who specialize in mental illness:

Details about Mr. Loughner are still emerging, and only an examining doctor will be able to make a definitive diagnosis. But the writings and comments attributed to him point strongly to the kind of delusional thinking that is common in schizophrenia.

“I’d say the chances are 99 percent that he has schizophrenia,” said Dr. E. Fuller Torrey, the founder of the Treatment Advocacy Center in ARlington, Va., which advocates stronger laws to require treatment for people with mental illnesses. “He was together enough to take courses, and people with untreated schizophrenia can function very well for periods. But when you see these rambling, incoherent writings and comments, there is almost no other disorder where this is a prominent symptom.”

Many of Mr. Loughner’s reported comments — about currency and government — also suggest a growing paranoia….

“Red Flags at a College, but Tied Hands,” By Benedict Carey, New York Times, 11 January 2011, pr. A18.

Did the current political climate and heated partisan rhetoric have any effect on Loughner? The experts interviewed by the New York Times disagreed. One expert said it was possible that a psychosis could pick up on “the grand themes of the day,” while Dr. Torrey argued that “It’s not political thinking, it’s psychotic thinking.”

Either way, I think that’s not what’s important. Quite a few people have been arguing that various politicians who use inflamatory rhetoric can create a climate that could incite people like Loughner to violence, but I’m not convinced that’s a productive argument to be having right now. From my perch on the far left of the American political spectrum, I’d have to say that the political rhetoric among both liberals and conservatives has been, and continues to be, uncivil, nasty, threatening, and/or mean-spirited. It’s gotten to the point where I feel like I’m in a preschool classroom filled with children who are misbehaving, and who all need a good, long time out.

I have no interest in blaming conservative politicians for Loughner’s behavior, becuase I believe we should be having two other far more productive conversations right now. The first productive conversation we should be having is how we as a society deal with people who have serious mental illness. Speaking as someone who has had relatives with serious mental illness, our society needs to talk more openly about what mental illnesses look like, who has them, and how to deal with them. The second productive conversation we should be having is how we can be a more civil society. Whether or not the inflammatory rhetoric used by today’s politicians did or didn’t incite Loughner to violence, we all need to stop acting like misbehaving preschool children, and start treating all persons the way we ourselves would like to be treated.

You could sum it all up quite simply — it’s all about the Golden Rule.

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Important religion news

Amy sent along a link to a news story that is of great importance to anyone involved with religion: Report: Majority Of Money Donated At Church Doesn’t Make It To God.

A source within the financial department of the Unitarian Universalist Association (UUA) said that her department has been aware of this situation for some time. “We have known for some time that the IRS has been investigating where church donations actually go,” said the source. “Fortunately, with our congregational polity, we have long counseled Unitarian Universalist congregations to retain all their revenues for use in their own congregation, with the exception of expenditures on social justice, and dues paid to the UUA and districts.” The source, who asked to remain anonymous because she wasn’t authorized to speak to the press, added, “We feel that most Unitarian Universalist congregations have nothing to fear from the ongoing IRS investigation.”

However, there’s potentially serious news for Unitarian Universalism at the end of this article. Virginia Raeburn, a spokesperson for God LLC, stated that God “may be forced to shutter a number of under-performing religions.” It is widely rumored that God LLC is taking a hard look at Unitarian Universalism because the religion has so few members. However, Professor John Quackenbush at Starr King School for the Ministry, an expert on God LLC, stated he believes the real reason is that Unitarian Universalist congregations send too little money to God. “My analysis has God LLC cutting all formal ties with Unitarian Universalism within a year,” said Quackenbush. “They can put up with the humanists and atheists, but the lack of revenue puts God LLC in an awkward position.”